Language: English
Good design is distinctive, differentiates from the competition and makes a brand more attractive.
What is Design Management?
- the interplay of pure creativity, concentrated marketing know-how and practical project management skills.
- the key to turning creative ideas into successful competitive advantages
- the central point of every company that is looking for a holistic orientation with a strong character
- the successful balancing act of capacities, budgets and resources into profitable, sustainable and trend-setting design solutions.
- the creativity and innovation engine in projects, companies, or individual commissions.
Responsibilities of the Design Project Manager:
The Design Project Manager is responsible for the strategy-finding, calculation and decision-making processes for the implementation of creative projects and the cooperation with partners. What opportunities and challenges are there in the economic planning and successful integration of sustainable and profitable design? What methods of approach are becoming established in terms of visual communication within a corporate design? What possibilities are there to actively integrate these developments into the communication strategy right from the start?
Design management is a strategic tool for business and corporate development and an essential component in corporate management and marketing.
Aim of the course:
Participants will learn the knowledge, competences and skills of a modern design project manager. The knowledge to be achieved includes a wide technical knowledge of the main topics of modern design disciplines. The aim of the course is to train professionals who can professionally lead and implement design solutions in companies or organisations or as self-employed professionals.
Learning objectives:
- Development of differentiation strategies and unique selling points in corporate communication
- Developing a target group-specific design
- Learning how to deal with creative problems
- Developing a meaningful and effective design and shaping one’s own corporate identity
- Implementing strategic considerations with the aim of creating corporate added value
- Thinking through design issues strategically and developing convincing solutions